The Orange Button, Does your business have it?

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The rules are changing! Are you still in the game? Experts are saying that within 5 years information will be primarily collected and delivered not randomly searched and selected. What does this mean? With so many websites, blogs, and videos on the information super highway today, one can do exhaustive research on any number of topics. Recently, I was helping my oldest daughter with a book report on Norway. Within minutes, we had articles, pictures, maps, and population graphs in hand and ready to glue to her project foam board.

Imagine this: What if I could erect a temporary traffic sign on the side of the information highway that instructed all articles, images, and/or videos pertaining to my desired topic to stop and leave a copy, which is then forwarded to my desktop mailbox? I wouldn’t have to go out and do all the research. The research would just come straight to me. Not only is it what I want, it is when I want it.

You don’t have to use much imagination because this bring-it-to-me magic information detour sign not only exists, but is growing exponentially. Over the last several years, the development of RSS (an abbreviation for Really Simple Syndication) has reached amazing height delivering information. RSS is a web feed format that is used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. RSS feeds can be read using software called an “RSS reader”, “feed reader”, or “aggregator”, which can be web-based, desktop-based, or mobile-device-based.

As a business owner, why is this important to me? First, the use of an RSS feed based on your industry can keep you on the forefront of innovation in your field of work and ready to adjust to market conditions. Second, creating your own channels of distributing information via blog, audio, or video will open direct lines of communication with your current clients, as well as future prospects that are already in the market for your particular goods or services.

Just having a company website on the web isn’t going to deliver thousands of new customers to your door. You must have an open line of updated information readily available. If your digital space doesn’t have a fully functioning RSS icon (the little orange button) just waiting to be clicked, this is your last at bat!

Here are a couple of resources to create your own RSS feeds:

If you would like to ask questions but would rather keep them confidential please indicate “Just between you and me” in your comment and I will keep your questions confidential.  I have had several people contact me and I value your comments, thanks for keeping the conversation going!

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About tallydigitalbiz

As a Digital Media Consultant for small businesses and non-profits in Tallahassee, I have the opportunity to collaborate with the most creative and innovative people. Everyday is filled with new opportunities to partner with people who are passionate about what they do. The status quo isn't going to get you there. Website: Mobile: 850-980-9222
This entry was posted in Digital Media, New Business, Online Marketing, Social Media Tallahassee, Web Strategy and tagged , , , , , , . Bookmark the permalink.

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