I could write an endless blog about this one image because it says so much about what it looks like for a business to have a digital face. I’ll start by sharing some stats of what it means to have your best business profile on Facebook. Check out these very interesting facts:
Facebook has some very limited stats on their own website, view here, Facebook, often updated 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. Facebook is used in more than 35 different languages and 170 countries and territories. Source: Mark Zuckerberg, Jan 7, 2009 Facebook has 54.5 million monthly unique visitors, says Comscore, with a growth rate in the U.S. averaged 3.8% per month over the last year. Source, Comscore via Techncrunch, Jan 13, 2009 175mm users, with 600k daily growth of users, with the fastest growing segment “45% of Facebook’s US audience is now 26 years old or older.” Inside Facebook, Feb 15th, 2009. Compare the dominant Facebook vs MySpace traffic, stickablilty, and engagement, Compete, Feb 27, 2009 Despite those that have over 100 friends, most only communicate with a smaller subset of friends, and the rest is broadcasting to others. Now there’s not enough data presented to see if if content actually can still spread across those that do not interact. Source originally from Facebook’s sociologist, Feb 2009 This graph from Compete data shows Facebook has more users than MySpace, note the ‘crossing of the streams’, Compete, March Inside Facebook says: “the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, March “Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” Wired Magazine, March. Facebook Ranks as Top Social Networking Site in the Majority of European Countries. Facebook Captures #1 Ranking in Spain for the First Time in February, comScore, April
So what does all of this data mean? Ask a few local companies like Bianca’s Pizza & Pasta, Fermentation, Tuscan Sun Coffee, Tallahassee Student Properties, or Proctor Honda how their business has benefited by placing ads and/or creating a Facebook fan page.
What’s the difference between ads and fans? Ads are something that appear in strategic places in the circle of your regular planned activities. Fans are loyal friends, clients, or customers who are saying, anytime you want to let me know about your new promotions or services, please fire away! Both methods can be effective, but the second can have exponential results.
If you would like to ask questions but would rather keep them confidential please indicate “Just between you and me” in your comment and I will keep your questions confidential. I have had several people contact me and I value your comments, thanks for keeping the conversation going!