(Sasquatch + Big Mac) x Twitter = Marketing Genius

tweettweetThe legend of the Sasquatch dates back to the middle eighteen hundreds. Some historians say that it was the Lummi, a Native American tribe from the Washington State area, who began telling the tales of a large 6 to 10 foot brown hairy beast weighing over 500 pounds with a 24 inch footprint.

In the 1920s, J. W. Burns, a Canadian newspaper writer, began a series of articles outlining the legend of the omnivorous beast. It was Burns who coined the name “Sasquatch.” In a very short time, the sightings and stories grew like a blizzard traveling across Canada.

The sightings weren’t limited to just the Northwest. In 1958, Andrew Genzoli from the Humboldt Times in Northern California wrote an article entitled “Bigfoot.” The article reported several sightings near a road construction site in Humboldt County. Posted in the article was a picture of a crew worker holding up a plaster mold of a huge footprint.

The scientific community has not been impressed with the proof of Sasquatch. Washington State zoologist, John Crane, was quoted in a USA Today article in 1996 saying, “There is no such thing as Bigfoot. No data other than material that’s clearly been fabricated has ever been presented.”

That didn’t stop Rick Dyer and Matthew Whitton from posting a video to YouTube on July 9, 2008, claiming that they had discovered the remains of a Sasquatch in a wooded field in northern Georgia.

Whether you are a skeptic or a believer, the truth is that there are still Bigfoot sightings and stories being spread throughout the country. Word of mouth is still one of the most powerful tools of communication today.

If you haven’t found Twitter or simply don’t care to, it has become the digital word of mouth today. Most users find it fun and amusing to update their status or tell their story in the 140 character or less format called tweets. If I were a member of The Bigfoot Field Researchers Organization, I would want to have my ear to the ground listening to every status update with the keywords Bigfoot or Sasquatch. Believe it or not, leveraging this kind of specific information is not just something top secret government ninjas can do.

With simple applications like TweetDeck, anyone with a Twitter account can create multiple columns of keyword search results. Maybe it doesn’t make much sense to you, but to a company or marketing firm trying to gauge the public’s option of a certain product or topic, this categorized reporting can be the key to success, the indicator to make slight market corrections, or even to change course completely.

Here’s a list of a few companies utilizing the marketing benefits of Twitter you might recognize: Best Buy, Burger King, Comcast, Detroit Pistons, Hertz, H&R Block, Marvel, Wachovia, Rubbermaid, Starbucks, and the Tallahassee Democrat.

I’ll leave you with two questions: Have you seen Bigfoot? Are you on Twitter?

Follow me on Twitter @TallyDigitalBiz

About tallydigitalbiz

As a Digital Media Consultant for small businesses and non-profits in Tallahassee, I have the opportunity to collaborate with the most creative and innovative people. Everyday is filled with new opportunities to partner with people who are passionate about what they do. The status quo isn't going to get you there. Website: www.catalystcgllc.com Mobile: 850-980-9222 Email:mwinn@catalsytcgllc.com
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